Writer
Director
Producer
When you change the way you look at things, the things you look at change.
About
Bella Shing loves films so much that she got a B.A. in Film Studies at U.C. Berkeley and then got a scholarship at the MFA Tisch School of the Arts' program in Directing.
She’s production-managed a documentary series for PBS, wrote and directed over 70 commercials for congressional candidates with 6 out of 7 winning their races, worked in Hollywood.
She left media for a while when she realized that many folks in Hollywood were looking for validation and love in all the wrong places, went on a shamanic journey, became a practitioner of many various healing modalities not least of which was becoming a Vita™ certified Sex, Love and Relationship coach.
A month before the pandemic hit, she was hired to be the Head of Video Production for Threshold Enterprises owner of Source Naturals® famous for its 17 award-winning Wellness Formula for Best Immune product. And she has been writing and directing ads for them that have won a few awards.
Experience
Creative Director - Coherence Education
Creative Director - Coherence Education
www.coherenceeducation.org
Working with Founder Andrew Freeman to create the vision and platform for Coherence Education, a new online educational platform to help remind kids and kids at heart of their limitless potential with master teachers, project-led courses, and a global community of friends.
Head of Video Production - Threshold Enterprises owner of Source Naturals
Head of Video Production - Threshold Enterprises owner of Source Naturals
A month before Covid hit, Bella was hired by the company that produces the 18 x award-winner for best immune product Wellness Formula to spearhead their video department.
Threshold Enterprises is one of America’s largest distributors of health and wellness products including over 500 brands like Dr. Bronners, Four Sigmatic, Jason’s, Alba’s etc. Threshold also owns and manufactures its own proprietary brands, Source Naturals® and Planetary Herbals®. Bella was in charge of building them a small film studio and co-wrote, directed and produced over 40 pieces of content including 25+ ads, spearheaded their launch onto Expert Voice, a national platform that trains retail associates on new product releases, and won a Gold MarCom Award for Film/Video Marketing of a Product.
Consulting Producer for “Man in the Field”
Consulting Producer for “Man in the Field”
Premiered at Santa Barbara International Film Festival January 2020, MAN IN THE FIELD profiles pioneering American multimedia artist and chef Jim Denevan, revealing the personal and circumstantial struggles behind his myriad and mysterious artistic gifts. As Jim battles to overcome an onswell of mental illness in his family, he creates a body of inimitable work. His canvases are twofold: he makes land art, epic geometric formations. And he creates dinners that transcend the experience of what we know as a meal. Both forms of expression originate from Jim’s need for both community and solitude; both touch people, including the artist, in unexpected ways.
Consulting Producer for Sweeter Media
Consulting Producer for Sweeter Media
Consulted for various companies on media strategy, negotiated branding partnerships and developed content including two screenplays:
- “The Enlightenment of Swaroop Jones” by Drew Freeman Sundance’s 2013 Screenwriter’s Lab Final Consideration Round Semifinalist in the 2011 CineStory Screenwriting Contest 2nd place in the Creative World Awards (2500 Submissions)
- “The Remodel” by Bella Shing Placed top 20% Nicholl Fellowship
Creative Director at Dixon Davis Media
Creative Director at Dixon Davis Media
Wrote, Directed and Edited 70 commercials for 7 congressional candidates. 6 of 7 won their races in the House.
Awards
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